L’Orange Bleue - Inspiring people to start a business by explaining the franchisee journey

Context

L’Orange Bleue, a gym franchise network, needed an explainer video to convince future franchisees to take the plunge. The challenge was twofold: to detail concretely the steps to open a franchise gym, while highlighting how easy the journey is and the support offered by the brand at every stage. This was a key argument to reassure aspiring business owners, who often have no prior experience in the fitness sector.

This project was carried out as Head of Motion Design at Yalp.

Script
Storyboard
Illustration
Animation

Approach

The brief called for making a multi-step journey easy to follow (finding premises, putting together the financing application, opening and launch support), while keeping a clear commercial goal in mind: building confidence in potentially inexperienced business owners. The work focused on:

A visual structure in clear steps, so that each phase of the opening journey can be identified at a glance
A reassuring tone rather than an institutional one, to embody the idea of support rather than a mere administrative procedure
Extended language versions: in addition to the French version, two subtitled versions were produced, in English and Spanish, to extend the video’s reach beyond the domestic market

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