Defants - Making an invisible technology visual

Context

Defants, a French-based start-up specializing in digital forensics and cybersecurity incident response, needed an explainer video to present how its SaaS platform works to professional (B2B) prospects.

The creative challenge was significant: explaining in two minutes a technology that is intangible by nature (data processing, event correlation, digital investigation) through a resolutely visual video that a non-technical audience could understand.

This project was carried out as Head of Motion Design at Yalp. I designed and produced this video, from defining the visual concept to the final delivery of all the versions.

Script
Storyboard
Illustration
Animation
Sound design

Approach

The main challenge of this project was finding a visual metaphor capable of representing abstract concepts (data flows, anomaly detection, incident reconstruction) without losing clarity or pacing in a two-minute format.

The work focused on:

The visual translation of the intangible: giving concrete form to notions such as data collection or automated analysis, so that viewers can follow the reasoning without any prior technical knowledge
A narrative pace that is dense but digestible, to cover the full workings of the solution without overloading the viewer’s attention in a short format
A complete set of deliverables: the video was produced in French and English, each in three formats (16:9, 9:16, 1:1) to cover every distribution use, from websites to social media
Three short clips, cut from the main video, each focused on a different sales argument and designed for targeted distribution on social media

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Clip 1