Loom - Designing an impactful product video in a creative workshop

Context

This project is a fictional exercise, carried out as part of a creative workshop that I organized and led with my team of motion designers at Yalp. The goal was to design, in a single day, a presentation video for the Loom product, under 60 seconds, with the brief to make it as impactful as possible.

This project was carried out as Head of Motion Design at Yalp.
Co-production: Théodore Rault & Karla Sebti.

Script
Storyboard
Animation
Sound design
Music

My role

I initiated and organized this workshop, wrote the script beforehand, then managed the distribution of roles within the team.

On the production side, I contributed to the storyboard and the graphic assets, and took charge of the video’s sound design.

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Storyboarding workshop

loom-workshop-motion-design-behind-the-scenes-travail-equipe-storyboard

Creating the animation’s sound design

loom-workshop-motion-design-behind-the-scenes-storyboard

Approach

The main challenge of this exercise was the time constraint: designing a storyboard, producing the graphic assets, and starting the animation in a single day, as a team. To make good use of this short time, we:

Defined lead roles within the team (art direction, storyboard, etc.), so that everyone drove one dimension of the project without losing time on coordination
Ran timed idea iterations, a rapid brainstorming format where everyone pitched storyboard ideas within a limited time, before comparing them together
Converged on a single storyboard, pooling the best ideas from the individual iterations
Worked on animation and sound design in parallel, to maximize the production time available over the day

Result

The team delivered a conceptual video of under 60 seconds, an exercise that made it possible to test a collaborative working method under heavy time pressure.

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