Pyla - Winning over four different audiences with a single video

Context

Pyla is a SaaS solution that automates the management of employee arrivals and departures, coordinating actions between HR, managers, IT, and facilities.

The brand needed a motion design explainer video for its product, aimed primarily at HR teams in large enterprises, to present its features clearly and quickly.

This project was carried out as Head of Motion Design at Yalp.

Storyboard
Illustration
Animation
Sound design

Approach

The main difficulty of this brief came from the diversity of audiences concerned by the tool: HR, managers, IT teams, and facilities teams have neither the same concerns, nor the same vocabulary, nor the same definition of a tool’s “value”.

The work consisted of:

Identifying the specific angle for each audience: time savings and reliability for HR, easy approval for managers, less last-minute work for IT, equipment control for facilities
Building a shared narrative that ties these four angles to a single central benefit (smooth coordination between all these players during an arrival or a departure), rather than juxtaposing four separate messages
Prioritizing the essentials to fit a short format, keeping only the most compelling features for each audience instead of trying to be exhaustive

A product that speaks to several different audiences?

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